header text: joy zeng

Multidisciplinary designer with a weakness for meticulous curation, charming disproportions, and bottomless rabbit holes.

Wegmans GoCart

Digital Grocery Shopping

UX Research
UI Design
Branding

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wegmans smart shopping cart thumbnail image
project 2: book worm thumbnail image

Book Worm

Personalized Book Discovery

UX Research
UI Design
Branding

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The Strong Museum of Play

Interactive Game Show Exhibit

UX Research
Art Direction
Branding

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wegmans smart shopping cart thumbnail image
project 2: book worm thumbnail image

EKUA

Interactive Live Music Experience

Art Direction
UI Design
Event Planning

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